BCIT

BCIT Venture Program

Challenge
M2O needed to devise a solution for BCIT’s Venture Program that would allow them to deliver dynamic live content to audiences scattered throughout British Columbia. M2O needed to produce and deploy a cost-effective video streaming solution that allowed real-time viewer interaction. Additionally, M2O needed to ensure that content was engaging, broadcast quality, and could seamlessly incorporate existing PowerPoint or slide presentations.

Strategy
M2O’s approach was to create the new BCIT Virtual Business Hub, a live-streaming solution that effectively captures the dynamic nature of the presenters and allows real-time interaction from the audience. The idea was to configure the M2O studio to allow a 3-camera television style shoot at a fraction of the cost. The speakers would be captured using a unique M2O live-switching technique that ensures a visually engaging video while seamlessly incorporating PowerPoint slides. The videos would also be archived on a central website.

Creative and Execution
M2O created and launched the BCIT Virtual Business Hub to great success. A projection background and a 2-camera live-switch with the presenter’s PowerPoint or slides acting as 3rd camera ensured dynamic video presentations. Audiences were able to email or text questions and have them answered live. Rural communities throughout British Columbia.

Results
Chambers of Commerce throughout British Columbia enjoyed increased enrollment from membership and received extremely positive feedback.

•    BCIT’s Virtual Business Hub lectures were extremely well-received or “sold out”
•    Interest and enrollment in the Venture Program has increased significantly
•    Feedback was overwhelmingly positive, particularly from rural BC communities

“M2O came to our attention when we were looking for a leading edge technology provider that could help us bring together a variety of technologies in new ways. The professionalism and skills of the M2O team have helped our Virtual Business Hub reach geographically dispersed audiences in an effective manner. This team knows their stuff!”

Scott Armstrong | Director BCIT Venture Development